Embrace Your New Virtual Reality

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Get The Most Out of Digital Recruitment Events


Your road warriors are sidelined, your in-person recruitment events are off the calendar, and many families are unable to make a traditional campus visit. Now what?


Enter the virtual recruitment event. Though these sessions are uncharted territory for many admissions pros, they may be your primary opportunity to connect with students this year. To make an impact, you’ll need an engaging, polished, and professional presentation that will make your institution pop off the screen.

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Strategic Virtual Experience Audit

Our enrollment and marketing experts will:

  • Review your existing presentation materials

  • Deliver strategic optimization recommendations and an action plan


Engagement-Driving Presentation Package

To upgrade your performance, we’ll equip you with:

  • Refined script and queue sheet for presenters

  • Branded presenter environment, including a virtual background or physical backdrop

  • Enhanced presentation deck and templates with on-brand graphic style, motion style, and special effects such as animation and transitions


Lead Capture Optimization Strategies

Turn virtual events into marketing opportunities. We'll set up a digital welcome center for engaging takeaways.

  • Offer students and families immediate access to downloadable materials (viewbook, travel piece, program brochures, etc.)

  • Share resources with counselors (college comparison sheet, branded utility, etc.)

  • Capture leads through a built-in inquiry form (yours or ours)


Optional Follow-Up Touchpoints

Custom tailored to your institution’s needs

For decades, our strategy and interactive teams have been delivering digital and virtual experiences for college recruitment.

We’ll deliver a complete set of virtual event materials in just a few short weeks so you'll be ready for your first event of the season.

Our unique, impactful designs will complement your existing brand and help you connect with students onscreen and beyond.

Free up your team to focus on other important recruitment efforts and keep engaging with students, families, and influencers.

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About Spark451


Spark451 is a strategic marketing and technology firm focused on higher education. We specialize in enrollment marketing, student search, creative services, and digital media. As marketing experts, we integrate a multitude of communication channels and digital platforms for effective student recruitment, advertising, and media.